Amsterdam House of Hospitality starts with governmental promotion subsidy

24 May, 2017
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The Ministry of Education, Culture and Science has decided to subsidise the House of Hospitality to the tune of two million euros. Minister Bussemaker made the announcement on 23 May in Het Amsterdamse Proeflokaal.

The House of Hospitality is a public-private collaboration involving 24 businesses, educational institutes and local authorities in the metropolitan area of Amsterdam, with a focus on the challenges faced by all participants in relation to education, training, innovation, research and opportunities for hospitality talent.

Our school, with its experience in the The Hague House of Hospitality, played an important role in this new initiative. The Research Centre of Hotelschool The Hague will lead the research programme of this new city-wide cooperation.

The Ministry of Education, Culture and Science regards the joint effort as being ‘extremely promising’. Minister Bussemaker: ‘The evaluation by the Regional Investment Fund was very positive. In my opinion, this initiative represents an enormous boost for innovation.’

The cross-sectoral hospitality labour market is currently facing major challenges. Visitor numbers to the metropolitan area of Amsterdam continue to rise, with the economic value of hospitality increasing accordingly. However, the retention rate and quality of the hospitality employee 2.0 are lagging far behind in terms of this economic development. Using the promotion subsidy from the Regional Investment Fund, the partners hope to generate enthusiasm for working in the hospitality sector, help workers remain within the industry and improve the quality of the sector. Programme Manager John Flierman: ‘The Amsterdamse Proeflokaal is one of a number of hybrid working environments that will help us shape future developments on the ground. We aim to have twelve or thirteen of these working environments up and running in the greater region of Amsterdam within the next few years.’

Through learning-on-the-job initiatives, hospitality students will receive their education on the ground at various partner firms. They will learn the ins and outs of the hospitality trade from experienced trainers and dedicated teaching staff.

The House of Hospitality Lab will offer students the opportunity to explore current themes in innovation and even present them with the possibility of starting their own business.

Partners: Hotel Casa 400, ISS Nederland BV, Westcord fashion hotel, NH Hotel Group, TUI Airlines, Corendon, KHN afd. Amsterdam, Hotel Van der Valk Sassenheim, Vacansoleil, OLVG, AMC, Home Instead Amsterdam, Het Amsterdamse Proeflokaal, ANVR, Amsterdam Arena, Randstad, Vermaat groep, Amsterdam Marketing, ROC van Amsterdam (mbo), ROC Flevoland (mbo), Hogeschool Inholland (hbo), Hotelschool The Hague (hbo), Hubertus & Berkhoff Culinaire vakschool (vmbo). The City of Amsterdam supports the initiative.

About the author

Research Centre

In 2010 Hotelschool The Hague has founded a university-wide Research Centre. This centre encourages interdisciplinary research with a strong practice-oriented focus, and (inter)national collaborative dimensions. The Research Centre of the hotel school is anticipated to become a major driver of the integration of programmed research, innovations in industry practice, and the educational programme.

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