Interview with Justus van Dam

9 September, 2019
  • 4 min read
Article posted by

We had the fantastic opportunity to interview one of the Hotelschool The Hague alumni, Justus van Dam. Last summer, Justus participated in “The NXT GM” challenge organised by Postillion Hotel Group. The winner of this competition would get the chance to run the hotel as their next General Manager for the period of one year.

Please tell us a bit more about yourself. Who is Justus van Dam?
I was born in Amsterdam, and I grew up in Hilversum. I am the eldest of four brothers. My parents have a company together, so I have a quite entrepreneurial family. I started Hotelschool The Hague in 2015 and I will soon graduate. 

How was your time at Hotelschool The Hague? Any favourite subject?
At Hotelschool The Hague, I have learned the importance of valuable skills. For example, certain soft skills and strategic skills are crucial to successfully run a business. I personally very much liked the course of Strategic Development, because the course provides the knowledge and tools to establish a long-term strategy for a business. The course also gives you the skills to evaluate it within the market, thus compare it with the competition and global trends.  Furthermore, I really enjoyed the CMS, Communicating Challenging Messages course because I have learned how to establish an effective conversation during crucial and emotional moments. I believe that the skills taught in this course are extremely helpful, both for a professional and personal environment.  

Could you tell us more about the NXT GM Challenge and your experience? 
The Postillion Hotel Group started the challenge, in cooperation with HotelloTop, a hospitality networking organisation. I found the challenge a little bit by coincidence, while I was scrolling down my Facebook feed. I saw a post about the project and decided to apply.  The Challenge has different phases: the first one is the selection of 10 candidates based on their application. I was one of the 10 selected candidates! The second phase consisted on a series of challenges, where candidates were eliminated throughout the day. Each phase was graded and the candidate with the highest score wins the challenge. And I won! Since 1 September 2019, I am the General Manger of the Postillion Hotel Amersfoort Veluwemeer, for one year. 

Have you always wanted to become a General Manager?
My passion has always been hospitality, and after starting Hotelschool The Hague, I quickly realised that the combination of hospitality and business administration was a great fit for me. 
In the past, I used to work at the Pulitzer Hotel, and I decided to perform my final internship there.  After winning the NXT GM Challenge, the General Manager of the Pulitzer Hotel was eager to coach me on in-depth knowledge about the managerial level of a hotel. I was welcome to attend management meetings. One of the most important things I have learned is to evaluate the budget for the Pulitzer Hotel for 2020. This experience helped me to develop the yearly budget of the Postillion Hotel, prior to even starting as the General Manager.   

Will there be somebody guiding you throughout the challenge at the Postillion Hotel Amersfoort Veluwemeer?
I was lucky to have a conversation with the current CEO of the Postillion Hotel Group, and I asked him the same question, as this opportunity is quite a challenge! He just answered: “Do you want somebody to hold your hand?”, which - I think - implied that I should just go for it and that I would figure it out eventually. He also explained how lucky I was to have the possibility of becoming a General Manager at such a young age; it usually requires years of experience. “You are basically cheating on others who have to work at least ten years to become a General Manager” he joked.
There will be so-called coaches of industry, which will guide me throughout the 12 months and provide me feedback, guidance and advice. Each month, I will have the chance to meet a different coach. As an example, I will be meeting with the General Manager of the Okura Hotel, and I will also be meeting with the Managing Director of Bidfood, which is a very large food supplier. We will analyse my performance to improve and grow.  

What do you think makes you different compared to the General Managers who have ten years of experience?
My top management experience is yet to be developed and therefore, I am flexible and open towards procedures. Managers with more experience tend be stuck into many processes and habits that they developed over the years. I am aware that I need to learn all the tasks and duties, while experienced managers already know those. I believe I am bringing new perspectives and angles, and it comforts me that the entrepreneurial mindset of the Postillion Hotel Group allows me to make mistakes and learn from them, in order to further develop myself and the Group. 

What inspires you? What advice can you give to students who want to become a General Manager?
I personally get very much inspired by innovative concepts, such as Zoku, because it motivates me to implement new ideas into existing business concepts. I am very interested in ideas that are based on shared experiences and I look forward to seeing what could be realised at the Postillion Hotel in Amersfoort. Luckily, I have the freedom to implement changes in the hotel if they are feasible and after approval from the senior management. I consider myself very lucky to have this kind of empowerment, and I’m sure I will learn a lot from it. 
If I had to give an advice, I would recommend making sure to be aware of the various responsibilities that come along with a position. In my case, I need to be aware that I am responsible for all the employees, and it is important to be mentally prepared for all kinds of situations and scenarios that could occur. 

What do your future plans look like? Do you have an idea already?
After being given this amazing opportunity by the Postillion Hotel Group, I would see myself pursuing my career with them. They have offered me the chance of a lifetime and I would really like to continue working in this company.

Do you have any advice or tips for the current students of Hotelschool The Hague?
All I would like to say is: “If you have a dream or passion, fight for it and set yourself a deadline to make it happen: pass your courses, follow your dreams and pursue what makes you happy.”

About the author

Hotelschool The Hague

Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a central place where industry partners could gain and share new insight, skills and knowledge. Since its foundation, Hotelschool The Hague has become an international hospitality business school specialised in hospitality management, offering a 4-year Bachelor in Hospitality Management. This degree course is also available as the accelerated International Fast Track programme. Our 13-month MBA in Hospitality Management is designed to deliver the next generation of hospitality innovators.

Share this post