The analysis of the coalition agreements from a hospitality perspective

25 September, 2018
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People feel welcome in cities with a hospitable atmosphere. More and more cities embrace the concept of City Hospitality in order to make the difference for all stakeholders: inhabitants, visitors and businesses.

What can we find about the concept of welcoming cities in the new coalition agreements of Dutch municipalities? Hotelschool The Hague’s research chair City Hospitality analysed the coalition agreements of the 23 largest municipalities of The Netherlands.

What is remarkable from a hospitality perspective?

  • More and more, city marketeers are looking for the right balance between inhabitants, commuters and visitors of the city, rather than striving for more tourists, that spend more money and stay longer. Inclusion and engagement, balancing and a focus on qualitative tourism are often returning keywords;
  • Art and culture are considered to be important value drivers for the attractive city for both inhabitants and visitors (focussing on quality rather than quantity);
  • An attractive city distinguishes itself by diversity: a wide variety of shops is not enough, it is the total city experience that counts. This should be considered in the programming of events, designing the atmosphere of public areas and creating car-free areas in the city.

Would you like to read more about this research? Download the report Cityhospitality in Collegeakkoorden. The report itself is written in Dutch, however should you have any questions please feel free to contact us via

About the author

Hotelschool The Hague

Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a central place where industry partners could gain and share new insight, skills and knowledge. Since its foundation, Hotelschool The Hague has become an international hospitality business school specialised in hospitality management, offering a 4-year Bachelor in Hospitality Management. This degree course is also available as the accelerated International Fast Track programme. Our 13-month MBA in Hospitality Management is designed to deliver the next generation of hospitality innovators.

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