BMI Concept Turns Into Real Life Application

19 December, 2017
  • 3 min read
Article posted by

During the course 'Business Model Innovation' Phase 3 students were asked to create a concept to help The Hague Municipality. The goal was to create more long-term business affiliations with the city, during events such as the Volvo Ocean Race, leading to an economic spin-off.

Friday 3 November, LinkTH turned out to be the most appealing concept to the client. Britt van Dijk, one of the members of the winning team, explains their concept in one sentence: “We created a platform to make sure you can meet the right people, at the right place, at the right time, to make the right business connections. Shorter said, 'Tinder for businesses'.” The idea was created after the team found that people attending the Volvo Ocean Race want to network, but find networking itself a very time-consuming activity. This application ensures that you will not waste precious networking time to people that are identified as less relevant potential business associates.

Currently, together with the winning team, The Hague Municipality is exploring the viability of the application. Whether The Hague Municipality is actually going to invest in the application is still a question of the future.

About the author

Hotelschool The Hague

Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a central place where industry partners could gain and share new insight, skills and knowledge. Since its foundation, the Hotelschool has become an international school specialised in hospitality management offering a 4-year Bachelor's degree in Hotel and Hospitality Management. This degree course is also available as the accelerated International Fast Track programme. Our 13 month Master Hospitality Management programme is designed to deliver the next generation of hospitality innovators.

Share this post