Hotelschool The Hague and the European Week for Waste Reduction

26 June, 2020
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Last November 2019, Hotelschool The Hague implemented 3 different challenges in order to create awareness about waste reduction, as part of the European Week for Waste Reduction 2019 (EWWR) yearly project.

The annual EWWR Awards Ceremony is organised to reward the most outstanding actions carried out during each edition of the EWWR, and Hotelschool The Hague was one of the three finalists in the ‘’educational establishment’’ category. The awards ceremony took place on 25 June 2020, in a digital way. In addition to inspiring, learning about all the different actions was truly comforting by that fact that so many organisations and people take time to design and implement amazing actions to reduce waste.

Ms Regine von Stieglitz, President of the Board of Directors: "Waste reduction is a key aspect in the education we offer to our students. We educate the hospitality leaders of the future and it is our duty to make sure sustainability, waste prevention and the SDGs are a central pillar. Being one of the finalists for the EWWR Awards proofs that we are a leading player in SDG in the world, I could not be prouder of our HTH community.’’

The EWWR 2019 edition challenged participants to change their own behaviour towards waste, and to also teach others about waste prevention by staging inspiring communication and education activities! It looks like we have inspired many with our action called ‘’Nudging as a behavioural change strategy to reduce waste at Hotelschool The Hague”, led by our Project Leader and Research Fellow in Marketing, Ms. Anna de Visser and our F&B Instructor Mr. Joost de Vos.

Anna de Visser: “We were one of the three finalists. We were the runner up to the winner, who had an action involving 246 school in Italy. We are super proud of our community and that we got this far! We will be participating next year as well under the theme of “invisible waste”.

Joost de Vos: “I am glad to see that (food) waste reduction is becoming 'ordinary' at Hotelschool the Hague but sometimes the most ordinary things can be made extraordinary, simply by doing them with the right people! Our students are constantly challenging us to go the extra 'green' mile. It has been a pleasure working on this challenge with our students, and the good thing is that the 'challenge' sustains because I am confident that Hotelschool The Hague's community will keep igniting the spark!”

About the called ‘’Nudging as a behavioural change strategy to reduce waste at Hotelschool The Hague”

At Hotelschool The Hague, we educate the hospitality leaders of the future, preparing them to make a difference in the hospitality industry by involving them in the process of purchasing food consciously and tackling food waste and waste in general. Therefore, from 16 to 24 November, Hotelschool The Hague implemented 3 challenges, led by our Project Leader and Research Fellow in Marketing, Ms. Anna de Visser and our F&B Instructor Mr. Joost de Vos.

Challenge 1| Reduce the use of paper cups: A one-week nudging campaign was implemented not only raise awareness, but also to change the behaviour regarding reusing paper cups and disposing them in a correct manner.

Challenge 2| Food Waste Challenge – 1 measurement: During the European Week for Waste Reduction (18-22 November 2019), students took the second measurement (1-measurement) for the Rabobank Food Waste Challenge. They visited the 31 restaurants where 0- measurements were made and performed the second measurement, after having implemented behavioural interventions (i.e., nudges) to help reduce the waste.

Challenge 3 | PATE – Unlock your creativity and imagine an action to reduce waste: For their PATE, students were encouraged to base their assignment on SDG 12.3. (SDG Target 12.3 - calls for cutting in half per capita global food waste at the retail and consumer level and reducing food losses along production and supply chains).

Curious about the results? Read the report! <link to the full report!>

About the author

Hotelschool The Hague

Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a central place where industry partners could gain and share new insight, skills and knowledge. Since its foundation, Hotelschool The Hague has become an international hospitality business school specialised in hospitality management, offering a 4-year Bachelor in Hospitality Management. This degree course is also available as the accelerated International Fast Track programme. Our 13-month MBA in Hospitality Management is designed to deliver the next generation of hospitality innovators.

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