HTH and Kennisnetwerk Destinatie Nederland join forces to realise sustainable ‘Place Hospitality’

26 February, 2020
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How can destination management organisations (DMOs) contribute to welcoming neighbourhoods, cities, regions, places? Hospitality is one of the key focus areas for Kennisnetwerk Destinatie Nederland (Knowledge Network Destination Netherlands), and perfectly aligns with Perspective 2030, the vision on tourism in The Netherlands by Netherlands Board for Tourism & Conventions (NBTC).

Kennisnetwerk Destinatie Nederland and Hotelschool The Hague are delighted to announce a partnership in the field of ‘place hospitality’. We are now joining forces to create, support and facilitate ultimate hospitality experience together. A group of so called Hospitality Makers - passionate hospitality specialists of different DMOs - will play a pivotal role. As a collaborative community and driving force they will co-create a clear vision and a toolkit for DMOs to practically enhance welcoming environments for visitors, residents and entrepreneurs. Hotelschool The Hague students will participate as well, with the objective to realise a dynamic and sustainable hospitality community.

Our colleagues Karoline Wiegerink and Jan Huizing (Research Chair City Hospitality) will be leading this initiative. They add various theoretical frameworks, models and plenty of practical examples. The 2020 Hospitality Day will take place on 25 March, marking the kick off of this initiative. Stay tuned for more information!

Interested? Contact Karoline Wiegerink ( or Jan Huizing (

Read more: Perspective desination Netherlands 2030

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Hotelschool The Hague

Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a central place where industry partners could gain and share new insight, skills and knowledge. Since its foundation, Hotelschool The Hague has become an international hospitality business school specialised in hospitality management, offering a 4-year Bachelor in Hospitality Management. This degree course is also available as the accelerated International Fast Track programme. Our 13-month MBA in Hospitality Management is designed to deliver the next generation of hospitality innovators.

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