‘From Waste to Taste’ - NWO Promotion Grant for Anna de Visser-Amundson
- 5 min read
On Thursday 21 March, Ms de Visser-Amundson, our Senior Lecturer and Research Fellow in Marketing, received the NWO Promotion Grant for Lecturers for her research project ‘From Waste to Taste’. Are you just as excited about this achievement as we are? Then continue reading.
Anna is the driving force behind our ‘Food Circularity’ programme and initiated many initiatives already, such as rescue missions with our HTH Food Rescue Team, research projects related to the marketing of rescued-based food and nudging campaigns to reduce food waste and the use of disposables.
Her doctoral research offers insights on ‘behavior and food waste’ and contributes to creating a better understanding and more complete image of food circularity within the current literature. In her research, Anna explores rescued-based food as a commercial and scalable solution that can make a significant contribution to reducing food waste. This is desperately needed in order to make a wider audience enthusiastic about rescued food. Her PhD is supervised by Prof. Dr. Mirella Kleijnen from the VU University, Amsterdam.
It is a hot topic with a global scale. Worldwide, approximately one third of our food is wasted. That means about 1.3 billion tons of food per year, in The Netherlands alone this is 700 million kilos. The hospitality industry has a large impact on food waste, with around 51 million kilos (14%) being wasted on a yearly basis.
The event took place at Hotelschool The Hague. During the event, Anna gave a short presentation about her project, followed by the presentation of the PhD grants. In addition to Anna De Visser-Amundson, another 32 lecturers from different disciplines and programmes in The Netherlands received the PhD grant from the Dutch Organisation for Scientific Research (NWO). The grant was introduced in 2011 by the Ministry of Education, Culture and Science and finances research projects. It gives lecturers the opportunity to develop further. Annually, a total of 9.5 million euros is made available for these PhD programmes.
Regine von Stieglitz, President of the Board of Directors of Hotelschool The Hague: “I am proud of the NWO Promotion Grant for Anna De Visser-Amundson. Anna is the driving force behind the "Food Circularity" programme that launched two years ago at Hotelschool The Hague. We all have the responsibility to tackle food waste. At Hotelschool The Hague, we educate the hospitality leaders of the future, preparing them to make a difference in the hospitality industry by involving them in the process of purchasing food consciously and tackling food waste. This ambition is directly linked to our vision and strategic objectives, in which we contribute directly to the United Nations Sustainable Development Goals. Ultimately, "food circularity" in the hospitality industry must be part of our daily lifes."
Event photography: Annick Elzenga Fotografie