Genio Innovation Summit again a great success

30 November, 2018
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From 26-29 November, Hotelschool The Hague organised the fifth edition of the student challenge: Genio Innovation Summit. The event brought together many excellent students from all over the world with top CEOs from the hospitality industry.

The students had to prepare an advisory report on talent recruitment for the hotel chain BigThree. This multinational investigates the feasibility of the rollout of two luxury and three premium brand segment hotel properties within the Red Sea project in Saudi Arabia. To make this a success, students had to develop an innovative HR strategy, including a new recruitment platform and a five-year workforce plan. This innovation needed to combine high tech with high touch. Furthermore, students needed to take into account several ethical dilemmas. Top CEOs from international hotel chains had a lively discussion with the students about their concept and its feasibility.

École hôtelière de Lausanne won the overall contest. Their team presented a sustainable and innovative HR application and an 'out of the box' Food & Beverage concept. This team managed best to apply the right innovations in combination with a feasible business model. Other winners were NHL Stenden Hogeschool for best innovation, Hong Kong Polytechnic University for best ethical approach and Hotelschool The Hague for best presentation.

Paul Griep, Director of Alumni & Industry Relations: "It was truly inspiring to witness these student teams, from all over the world, work together and connect with the current leaders of our industry. The CEOs were impressed with the innovative solutions, presented by the future leaders of our industry."

Hotelschool The Hague organised the Genio Innovation Summit at its Amsterdam campus. During this event, students from eleven international hotel schools originating from Taiwan, Hong Kong, Switzerland, United States, Canada, Finland and The Netherlands, took on the challenge to develop a concept for this year’s case company. On the final conference day, they had the opportunity to pitch their idea to an international jury panel of top CEOs from the hospitality industry:

  • Ricco de Blank (CEO Sun Hung Kai)
  • Hans Heijligers (CEO IHG/ANA Japan)
  • Milan Arandelovic (COO Aroundtown SA)
  • Wolfgang M. Neumann (Chairman Board of Trustees Hotelschool The Hague, Former CEO Rezidor)
  • Frank Lavey (Senior Vice President Global Operations Hyatt Hotels)
  • Gerrit Graef (General Manager, Nominated GM of the year 2018, Ritz-Carlton Riyadh)

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Hotelschool The Hague

Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a central place where industry partners could gain and share new insight, skills and knowledge. Since its foundation, Hotelschool The Hague has become an international hospitality business school specialised in hospitality management, offering a 4-year Bachelor in Hospitality Management. This degree course is also available as the accelerated International Fast Track programme. Our 13-month MBA in Hospitality Management is designed to deliver the next generation of hospitality innovators.

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