The implications of SMART Industry for HRM – Another successful Young HRM Talent Network event

25 March, 2019
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On Tuesday 19 March, Dr. David Brannon organised another successful edition of the Young HRM Talent Network event. This event aims to bring together professionals from the hospitality industry, both current students, as well as graduates. Dr. David Brannon calls it one of the best event so far. Would you like to find out more? Then continue reading.

This edition of this unique networking event focused on the topic of digital transformation. Thanks to guest speaker Milou Habraken, the attendees were able to dive deeper into the topic “the implications of SMART Industry for HRM”. By sharing knowledge, new connections were created and current connections were strengthened.

Dr. David Brannon: “I wish to offer a big thank you to everyone who attended our latest Young HRM Talent Network event at Novotal Hoofddorp, where Milou Habraken generously shared findings from her PhD on digital transformation with us.

The event was well supported by our Best HRM practice partners from Accor, Hyatt, IHG, Jazz Hotel Marriott, Moxy and Radisson. Our colleagues Rolf van der Veer, Huub Ruel, Ajay Kapur, Willemijn van Hooijdonk, Ivan Ortega and Diego Salvatierra Palacios were all present to support us, as well as of course, our own rising HR talents.

Milou Habraken mentioned that digital transformation, the 4th industrial revolution, is changing our hospitality industry. Although the definition is not yet complete, she emphasises that automation, connectivity and data processing are defining features.

However, she cautions that while modern gadgets are all the rage, it is still the human touch that defines hospitality. Observing lessons from The Henn-na, the pioneering Japanese hotel, which fully automated its operations, Milou noted they became equally famous for sacking their robots and installing human employees. Furthermore, there is an increase in customers that are de-plugging during their vacation in tech-free hotels.

Reflecting on this information, I have considered how the 4th industrial revolution might impact HRM in hospitality with reference to connectivity and data processing. Following our dinner conversation on Tuesday, we have noted how human-, rather than technological barriers, hinder our own 4.0 revolution. While Human Resource Information Systems capture reams of data, we commonly lack the time, skills and experience to capitalise on the connectivity and data available, relegating ourselves to administratively solving today’s issues, rather than planning tomorrow’s solutions in our roles as HRM business partners.

Our HRM Learning Community will meet again on 4 June at the Marriott in The Hague, to discuss International HRM in the hospitality industry with Professor Chris Brewster, leading International HRM scholar, and Ingrid Eras-Magdalena, EVP Chief HRM Officer for Belmond.

If you would like to learn more about our HRM Learning Community and Best HRM Practice Think Tank, or if you wish to participate in one of our events, please send a message to the Young HRM Talent Network via:

Written by Dr. David Brannon

About the author

Hotelschool The Hague

Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a central place where industry partners could gain and share new insight, skills and knowledge. Since its foundation, Hotelschool The Hague has become an international hospitality business school specialised in hospitality management, offering a 4-year Bachelor in Hospitality Management. This degree course is also available as the accelerated International Fast Track programme. Our 13-month MBA in Hospitality Management is designed to deliver the next generation of hospitality innovators.

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